Sealed Super Mario Bros. sells for a record $3 million

A sealed copy of Super Mario Bros. sold for $3 million at Heritage Auctions, surpassing the previous $2 million record for the same title in 2021. The copy’s value was driven by its rare original sticker seal, which Heritage says marks it as the earliest known sealed copy of the game.

The sale underscores how collectible video games have become a high-end alternative asset class, especially for culturally iconic titles in pristine condition. Scarcity, grading, and provenance are increasingly shaping prices, but the market remains vulnerable to speculation and controversy around auction dynamics.