Sealed Super Mario Bros. sells for a record $3 million

A sealed copy of Super Mario Bros. sold for $3 million at Heritage Auctions, surpassing the previous $2 million record for the same title in 2021. The copy’s value was driven by its rare original sticker seal, which Heritage says marks it as the earliest known sealed copy of the game.

The sale underscores how collectible video games have become a high-end alternative asset class, especially for culturally iconic titles in pristine condition. Scarcity, grading, and provenance are increasingly shaping prices, but the market remains vulnerable to speculation and controversy around auction dynamics.

You know this came for free bundle with the console for $150, right? | Image: Heritage Auctions

A copy of Super Mario Bros., still in the box and sealed with its original sticker, just sold at Heritage Auctions for $3 million. That absolutely crushes the previous record of $2 million, also for a copy of Super Mario Bros., in 2021. That sale also came hot on the heels of a controversial auction of Super Mario 64 for $1.56 million. Part of what drove the price of this particular copy so high is that, according to Heritage Auctions, instead of shrink wrap, this 19895 second run was sealed with a glossy sticker, which was discontinued shortly after. The site claims it's the earliest known sealed copy of the game in existence. It's also gr … Read the full story at The Verge.