The new Halide camera app launches with film looks and an upgraded photo editor
EDITOR BRIEF
Lux Optics has released Halide Mark III, the latest version of its camera app for iPhone and iPad, after announcing it in December 2024. The app adds a film simulation engine with five new Looks for landscapes, portraits, cityscapes, and black-and-white photography, and is available via a $59.99 purchase or $19.99 annual subscription.
CONTEXT
Halide’s update reflects growing demand for premium mobile photography tools that recreate analog aesthetics without requiring separate editing workflows. The pricing also shows how niche creative apps are leaning on subscription and paid-upfront models as Apple’s camera hardware continues to improve.
ARTICLE
Halide Mark III isn’t free, but you can try it out for a week before buying. | Image: Lux Optics
After first being announced in December 2024, Lux Optics has finally released the latest version of its Halide camera app for the iPhone and iPad. The Halide Mark III app's most compelling feature is a new film simulation engine and a collection of five new Looks that can be applied to photos as they're taken. Co-developed with Cullen Kelly, a "renowned Hollywood colorist," the different looks are tailored for landscape photography, portraits, and cityscapes, plus a black-and-white option with extra film grain. Halide Mark III is available now through the App Store for a one-time purchase price of $59.99, or as part of a $19.99/year subscri … Read the full story at The Verge.
