Ex-Ramp engineers raise $20M for platform Melius after scrapping their first product

Melius, founded by former Ramp engineers, has raised $20M after scrapping its original product for managing and optimizing marketing spend. The company is now focused on building tools that generate creative assets and campaigns for marketers.

The pivot reflects growing demand for AI-powered creative production rather than only analytics or spend optimization. Marketing software startups are increasingly moving closer to content generation, where automation can directly reduce production time and costs.