It’s not AI anymore, it’s ‘super intelligence’ (according to the White House)

The White House brought leading tech executives, including Zuckerberg, Bezos, Musk, and Anthropic’s Dario Amodei, together to sign a morally binding AI safety pledge. President Trump also signed an executive order formally reframing AI as “super intelligence,” while Meta and OpenAI continue making their AI products feel more approachable to users.

The shift in language from AI to super intelligence signals an effort to elevate the technology’s perceived importance while shaping public expectations and policy framing. At the same time, companies are balancing safety commitments with consumer-friendly branding, suggesting regulation, trust, and adoption are becoming tightly linked in the AI race.