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ChatGPT can now virtually try on clothes for you

·TechCrunch
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EDITOR BRIEF

OpenAI is rolling out shopping tools in ChatGPT that let users preview how clothing and accessories might look using their own photos. Users can also save products they like to a Favorites library for easier comparison and later purchase decisions.

INSIGHTS

The update pushes ChatGPT further into commerce, turning it from a search-and-answer tool into a shopping assistant. Virtual try-on features could reduce friction in online apparel shopping while increasing OpenAI’s role in product discovery.

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