Meta’s Muse is outpacing ChatGPT’s early mobile launch

Meta’s new AI agent Muse has drawn more downloads and daily active users in the U.S. and Canada than ChatGPT did during the same post-launch mobile window, according to Appfigures estimates. The comparison suggests Muse is seeing unusually strong early consumer traction.

The data points to Meta’s distribution strength and brand reach as major advantages in the AI assistant race. If sustained, mobile adoption could become a key battleground as AI agents compete for daily user habits rather than one-off curiosity.