Noise wants to help everyday people become paid content creators

Noise connects brands with everyday people who create campaign content for TikTok, Instagram, Facebook, and YouTube, paying them per view instead of through flat influencer fees. The startup says it has 1.5 million creators and raised a $5.5 million seed round, bringing total funding to $7.2 million.

Noise reflects a broader shift from elite influencer marketing toward distributed creator networks, where brands can test thousands of small creators at performance-based prices. If the model scales, it could make creator income more accessible while pushing influencer marketing closer to automated ad buying.