Amazon Prime Video takes on TikTok with short-form news clips

Amazon Prime Video is introducing on-demand local and national news clips, expanding its news offering beyond traditional streaming formats. The move positions Prime Video alongside other platforms testing short-form video to attract younger audiences.

This reflects a broader shift as streamers borrow from TikTok’s format to increase engagement and daily usage. If successful, short news clips could become a new discovery and retention tool in the increasingly competitive streaming market.