Universal Music is launching an AI music platform with ElevenLabs

Universal Music Group is partnering with ElevenLabs on an AI-powered platform that lets users create remixes, mashups, and reinterpretations using licensed catalog music. Artists will be able to opt in, as UMG continues signing AI licensing deals with companies including Udio, Spotify, Nvidia, and others.

The deal shows major labels are shifting from resisting generative AI to building controlled, revenue-generating systems around it. Opt-in participation and licensed catalogs could become the industry’s preferred model for AI music products, balancing experimentation with rights management.