Meta debuts its Muse AI agent. Will consumers trust it?

Meta’s new personal AI agent, Muse, is designed to connect with sensitive services including email, calendars, payments, and health tools. The launch marks Meta’s biggest consumer AI push yet and puts user trust at the center of its adoption challenge.

The product shows how personal AI assistants are moving toward deeper integration with private data, not just chat-based help. For Meta, the key hurdle may be data trust: consumers may like the convenience, but past privacy concerns could limit willingness to grant broad access.