What we expect from the upcoming Apple launch

Apple’s upcoming launch is expected to be led by its first foldable iPhone Ultra, marking a major potential expansion of the iPhone lineup. The event may also include updates to AirPods and HomePods.

A foldable flagship would signal Apple’s entry into a category already explored by rivals, potentially validating broader demand for foldable smartphones. Updates to audio and smart home products suggest Apple is also continuing to strengthen its device ecosystem around the iPhone.