Clucky’s new alarm app wakes you up with a crowing rooster

Clucky has introduced a new alarm app that can wake users with the sound of a crowing rooster. To silence the alarm, users must complete a required mission, adding friction beyond a standard snooze button.

The app reflects a broader trend toward behavioral design in productivity and wellness tools, using small challenges to drive real-world action. Its success will likely depend on whether users find the missions motivating rather than annoying.