Bluesky adds an ‘algorithmic opt-out’ feature for those who don’t want to go viral

Bluesky added an algorithmic opt-out setting that keeps users’ public posts out of its main Discover feed. The feature does not make posts private, but it makes them less visible beyond a user’s existing network and records the preference at the account level for AT Proto-based apps.

The move reflects a growing demand for more control over visibility in social platforms, especially as users push back against forced virality. By tying the preference to the protocol layer, Bluesky is testing how user agency could work across decentralized social apps, though adoption depends on whether third-party clients honor it.