Google’s Gemini has a branding problem, and so does the rest of AI

Google’s new Gemini Live voice features aim to make the app feel like one assistant that can handle many tasks, but the product is crowded with separately branded features like Spark and Daily Brief. The article argues that Daily Brief can feel intrusive or poorly prioritized, while Spark may be useful but is unnecessarily split into its own identity.

The critique points to a broader AI industry problem: companies are shipping many assistant features faster than they can make them feel coherent to users. As AI apps move from demos to daily tools, product simplicity and trust may matter as much as model capability.