Uber surprised robotics company Serve by selling its entire stake
EDITOR BRIEF
Uber sold its entire stake in Serve Robotics, the autonomous sidewalk delivery company spun out of Postmates after Uber acquired it in 2020. The move surprised Serve, which learned of the final divestiture through the regulatory disclosure, despite Uber having reduced its stake earlier in 2025. Serve recently said Uber-linked delivery volume fell in Q2 after 17 quarters of growth due to lower-than-expected robot utilization.
INSIGHTS
The sale suggests Uber is reassessing how much capital and strategic focus to commit to sidewalk delivery robots, even as it continues exploring automation across mobility and logistics. For Serve, the loss of a high-profile backer could pressure its go-to-market strategy and highlight a broader industry challenge: turning autonomous delivery pilots into scalable operations.