X replaces ‘misaligned’ revenue sharing program with Original Content Rewards

X is ending its current Revenue Sharing program and will move creators to Original Content Rewards starting September 8, with eligibility tied to Premium subscriptions, verified followers, and verified-user impressions. The new rules emphasize original reporting, analysis, media, memes, graphics, and transformative commentary while excluding copied, re-uploaded, or minimally altered posts.

The shift signals X’s latest attempt to curb engagement farming and reduce payouts to aggregators that thrived under ad-revenue incentives. If enforced consistently, the program could push creators toward more differentiated content, but it may also spark backlash from accounts built around curation and reposting.