Bot-detection startup Spur nabs $200M from Insight

Spur Intelligence raised $200 million from Insight Partners to support technology that distinguishes legitimate human traffic from automated bots. The company focuses on helping customers detect and filter bot activity across online services.

The funding highlights growing demand for traffic verification as AI agents, fraud tools, and automated scraping make online identity harder to trust. Bot-detection vendors are becoming more strategically important for security, ad tech, and digital commerce as platforms seek stronger trust signals.