Mark Zuckerberg wants Meta to launch its own prediction market

Meta CEO Mark Zuckerberg wants the company to launch its own prediction market app, according to a New York Times report. The app would sit outside Meta’s core social networks, though Facebook, Instagram, and other services could help direct users to it.

Prediction markets are gaining attention as platforms look for new forms of engagement around news, politics, sports, and culture. If Meta enters the space, it could bring mainstream scale to a category still facing regulatory and trust challenges.