In the Weights is your new AI-centric vanity search

In the Weights is a new vanity-search tool that tests whether AI models can recall a person from their internal parameters rather than using web search. It queries models including GPT, Claude, Gemini, Grok, and Llama, clusters their responses, assigns a strength score, and flags possible hallucinations.

The project reflects a shift in online identity from search-engine visibility toward AI memorability as chatbots become a source of biographical knowledge. It also highlights unresolved issues around model training data, hallucinated identities, and how people may increasingly measure cultural relevance through AI outputs.