Bluesky launches group chats, as company shifts focus to community features

Bluesky has launched group chats as part of a broader push toward features designed for smaller communities. The update signals the company is expanding beyond public posting into more private and social interaction tools.

The move reflects a wider trend among social platforms toward community features and more intimate sharing spaces. For Bluesky, group chats could increase retention by making the service useful for ongoing private conversations, not just public discourse.

Bluesky's latest feature is group chats, arriving amid a shift in focus on building features for smaller communities.