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The App Store is going to add subscription bundles soon

·The Verge
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The App Store is going to add subscription bundles soon

Geek Haus editorial team · Sources and editorial policy

EDITOR BRIEF

Apple says App Store bundles will soon support subscriptions from different companies, enabling combined offers across unrelated apps and services. It also announced Suites, a way to sell sets of subscriptions that are not available individually as one package.

COMMENTARY

The move could make the App Store a stronger hub for subscription discovery and packaging, similar to the bundling trend in streaming. For developers, cross-company bundles may offer a new retention and upsell tool, but they could also deepen Apple’s role as the gatekeeper for app monetization.

COMMENTS

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