Apple plays catch-up at WWDC

Apple’s WWDC keynote focused heavily on software refinements, performance upgrades, and features users have requested for years. The company then introduced an upgraded AI-powered Siri, framing AI as part of a wider effort to improve the overall user experience.

Apple appears to be positioning AI less as a standalone revolution and more as a practical layer across its ecosystem. This reflects a broader trend where major tech platforms are trying to make AI features feel useful, integrated, and less disruptive to existing products.