Meta mercifully spun out VR fitness game Supernatural instead of just killing it

Meta will let the team behind Supernatural form a new independent company, Supernatural Health, which will take over the VR fitness app later this year. The move reverses course after Meta had planned to stop adding new content, despite acquiring Supernatural maker Within in 2023 after a lengthy FTC fight.

The spinout highlights how niche VR services with loyal communities may survive better outside big tech’s shifting metaverse priorities. It also underscores the awkward aftermath of aggressive acquisitions when strategic focus changes, raising questions about whether VR fitness needs dedicated operators more than platform-owner control.

Meta appears to have listened to the Supernatural users who protested the app's sad fate after sweeping layoffs.