‘This is fine’ artist KC Green reaches agreement with AI startup Artisan
EDITOR BRIEF
KC Green, the artist behind the “This is fine” meme, says he reached a quick settlement with AI startup Artisan after criticizing its use of a lookalike version of his work in ads for its Ava sales assistant. Artisan agreed to take down the ads in New York and San Francisco, while Green removed his initial social media post accusing the company of theft.
CONTEXT
The dispute highlights rising tension between creators and AI companies over copyright-adjacent marketing that borrows recognizable internet culture. Even without a drawn-out legal fight, the fast settlement suggests startups may face growing reputational and legal pressure when using meme imagery without clear permission.
ARTICLE
The startup has apparently taken down the ads using KC Green's "This is fine" meme.