Rivian will deliver the first R2 SUVs on June 9

Rivian has set June 9 as the date for the first customer deliveries of its R2 SUV. CEO RJ Scaringe has described the vehicle as one of the company’s most important launches to date.

The R2 is positioned as a key step in Rivian’s push beyond its higher-priced early vehicles toward broader EV adoption. Successful deliveries could strengthen confidence in Rivian’s execution as competition intensifies in the electric SUV market.

The company has finally set a date for the first customer deliveries of what CEO RJ Scaringe has said is "maybe the most important thing we’ve launched to date."