Oura agrees to buy AI primary-care startup Counsel Health for $625 million

Oura said it has agreed to acquire Counsel Health for $625 million, after adding the startup’s AI chatbot to its app earlier this year. Counsel uses wearable health data to generate responses and insights, with users able to continue the conversation with an in-house physician; Oura expects the deal to close before year-end.

The deal would give Oura a path from wearable-based insights to physician conversations, but its practical value depends on how those services work together. The article does not specify the acquisition’s regulatory or clinical scope, or whether the chatbot and physician access will change after the deal closes.