Apple’s iPhone revenue hit $57.58B as Pro models and older iPhones drove growth

Apple reported $57.58 billion in iPhone revenue for its fourth quarter, up 17% year over year, after launching the iPhone 18 lineup without a standard new model. The lineup included higher-priced Pro and Pro Max models, while Apple also raised prices on older models; preorder sales of its first folding phone, the iPhone Duo, were not included.

The reported growth alongside higher-priced models and price increases suggests Apple can lift iPhone revenue without refreshing every tier at once, a consideration for product-planning decisions. The article does not break down unit sales or revenue by model, so it is unclear how much growth came from pricing versus demand.