Shopify opens its catalog up to more AI agents

Shopify is expanding its agentic commerce strategy by allowing customers to configure AI agents to browse and purchase products from its catalog of more than one billion listings. The move broadens access beyond earlier partner integrations, such as Meta’s Muse, so shoppers can use a wider range of agents.

Shopify is positioning itself as core infrastructure for AI shopping agents, not just online storefronts. If adoption grows, merchants may need to optimize product data and checkout flows for agent-driven discovery and purchases, shifting e-commerce competition from search pages to automated assistants.