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Roku’s OLED TVs are up to $400 off during Prime Day, starting at $700

·The Verge
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Roku’s OLED TVs are up to $400 off during Prime Day, starting at $700

EDITOR BRIEF

Roku’s Pro Series OLED TVs are back on sale for the final day of October Prime Day, with the 55-inch model at $699.99 and the 65-inch model at $799.99. Both sets offer a native 120Hz refresh rate, four HDMI 2.1 ports, Dolby Vision, HDR10 Plus, and a backlit remote.

INSIGHTS

The discounts make OLED TVs more accessible in the midrange price tier, especially for buyers who want strong contrast without paying premium-brand prices. Roku is also signaling a push beyond streaming devices into higher-end TV hardware, where gaming features and platform integration are becoming key differentiators.

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