Bose starts adding Auracast to its headphones

Bose is rolling out a firmware update for its $449 QuietComfort Ultra Headphones Gen 2 that adds beta support for Bluetooth LE Audio and Auracast. The headphones are Bose’s first to support Auracast, with the company planning to bring the audio broadcast feature to more devices.

Bose’s adoption gives Auracast more mainstream momentum after limited support from brands like Sony, Samsung, JBL, and Sennheiser. The feature could become an important accessibility and shared-listening standard if more headphone makers, venues, and transmitters adopt it.