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Ireland’s DPC fines Google €403M over GDPR violations tied to location data settings and retention practices

·dataprotection.ie
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EDITOR BRIEF

Ireland’s Data Protection Commission fined Google €403 million after finding GDPR violations in how it processed location data across Web & App Activity, Location History, and Location Accuracy. The regulator cited issues with lawfulness, transparency, accountability, and data retention, and ordered Google to comply within six months.

INSIGHTS

The decision reinforces European regulators’ growing focus on how major platforms obtain consent and explain location tracking to users. It could push companies to redesign privacy controls around location data and make data retention practices more defensible under GDPR.

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