GoPro says it’s still committed ‘to your collective stoke’

GoPro CEO Nick Woodman told customers the company remains committed to making cameras, calling it GoPro’s “core DNA,” after announcing a proposed $285 million acquisition by Starman. He said the deal should help GoPro keep building content creation technology, while earlier comments referenced national security-related work in cameras, optics, and AI infrastructure.

The message appears aimed at calming creators worried GoPro could shift away from consumer cameras after the Starman deal. The acquisition also signals a broader trend of imaging hardware companies tying their products to AI infrastructure and defense-adjacent applications.