YouTube now lets creators tag Amazon products and earn commissions from purchases

YouTube now lets creators tag Amazon products in their content and earn commissions when viewers buy through those recommendations. The feature makes product mentions a more direct revenue stream for creators while extending Amazon shopping deeper into video viewing.

The move tightens the link between content, recommendations, and commerce as major platforms compete to own more of the purchase journey. It also signals continued growth in affiliate commerce, giving creators more monetization options while giving Amazon access to high-intent audiences inside YouTube.