Robin Williams’ Instagram account brought back to fight ‘AI abuse’

Robin Williams’ children, Zak, Zelda, and Cody, are taking over the late actor’s Instagram account to make it a trusted source for authentic memories and archival material. Zelda Williams said the move is also intended to combat AI abuse involving unauthorized recreations of her father’s likeness.

The move reflects a growing push by families and estates to control how deceased celebrities are represented online as generative AI makes imitation easier. It also highlights the need for clearer digital likeness rights and platform policies around posthumous identity use.