Why AI-driven purchase intent so rarely becomes a completed sale

The article argues that AI assistants can generate high-intent shoppers, but most enterprise commerce systems still force them into old website-based checkout flows. Because context, session data, and recommendation history often fail to transfer, agentic commerce can worsen already-high cart abandonment rates.

The key bottleneck is shifting from product discovery to transaction infrastructure. Brands that connect AI-driven recommendations directly to checkout, payments, and fulfillment may gain a major edge as AI commerce becomes a larger source of demand.