X replaces its revenue-sharing program with ‘Original Content Rewards’

X is ending its creator revenue-sharing program and launching Original Content Rewards on September 8. Eligible creators need at least 500 verified followers and 500,000 Home Timeline impressions from verified users over 90 days, with payouts tied to qualified impressions on original posts.

The shift narrows monetization around Premium subscribers and gives X more control over what content earns money. By emphasizing original content, X appears to be trying to reduce engagement farming and recycled posts while strengthening incentives for creators to stay on the platform.