Buc-ee’s dodges John Oliver to sue another small business

Buc-ee’s has not sued John Oliver over his “Buc-Off” parody merchandise, despite Oliver publicly inviting a legal fight on Last Week Tonight. Instead, the chain is reportedly targeting another small Ohio business after opening its first locations in the state, continuing its history of aggressive trademark enforcement against smaller gas stations and convenience stores.

The contrast highlights how major brands may avoid high-profile parody battles while pressing claims against weaker opponents with fewer legal resources. Buc-ee’s strategy may protect its brand, but it also risks reinforcing criticism that its legal approach is more about intimidation than consumer confusion.