The gaming site sponsored by Walmart lays off its editorial staff

Restart, a games media site launched in late 2024 and described as powered by Walmart, has laid off its entire editorial team, according to its former editor-in-chief. The site is operated by content marketing agency Moonrock and had tied game coverage to Walmart purchase links using partner tracking codes.

The cuts highlight the fragility of retailer-backed media experiments in a tough games journalism market. They also underscore ongoing concerns about editorial independence when commerce, sponsorship, and coverage are closely linked.