Trevor Noah is hosting Google’s Pixel 11 launch event

Google says comedian Trevor Noah will host its next live Made by Google hardware launch on August 12. The event video also teases appearances from Alex Cooper, Shubman Gill, Ayami Nakajo, and Stephen Curry, several of whom have existing Pixel or YouTube ties.

Google is continuing to turn hardware launches into celebrity-driven media events rather than traditional product briefings. The approach suggests Pixel marketing is leaning harder on entertainment, sports, and creator ecosystems to broaden appeal beyond tech enthusiasts.