Don’t screw this up, Marvel

Spider-Man: Brand New Day crossed $1 billion worldwide in under a week, underscoring Sony’s grip on the character and Marvel Studios’ smart partnership to use him in the MCU. The Verge argues the movie’s success is a bright spot, but not proof that Marvel has solved the broader MCU slump of recent years.

Spider-Man remains one of the few superhero brands strong enough to cut through audience fatigue, making him strategically vital for both Sony and Marvel. The challenge is whether Marvel can convert this momentum into a wider creative reset rather than leaning too heavily on nostalgia and one marquee character.