Apple is banking on privacy to set its smart glasses apart

Apple is reportedly preparing to unveil its first smart glasses at WWDC next June, with a launch expected by late 2027. The company is said to be focusing heavily on privacy features and messaging as it enters a category facing scrutiny over discreet photo and video capture.

Apple’s challenge is to make smart glasses feel useful without triggering the same surveillance concerns that have dogged Meta’s products. If it can define a credible privacy-first model, Apple could reshape consumer expectations for wearable AI hardware.