Midjourney bought the astrology app Co-Star

Midjourney has acquired Co-Star, a free personalized astrology app that offers daily horoscopes and friend compatibility features. Co-Star says it combines human insight, NASA data, and AI to generate daily advice; financial terms of the deal were not disclosed.

The deal suggests Midjourney is exploring consumer experiences beyond image generation, potentially using its AI strengths in more personal and lifestyle-oriented products. It also reflects a broader trend of AI companies moving into companionship and guidance categories where personalization can drive daily engagement.