Apple Music is getting a price hike

Apple Music has raised US prices to $11.99 per month for individuals, $19.99 for families, and $6.99 for students. Apple told Music Business Worldwide the increases are due to rising licensing costs, with similar hikes reported in the UK, Europe, and other markets.

The move reflects mounting pressure on streaming services as rights costs climb and platforms seek higher average revenue per user. Apple’s increase could give rivals room to follow, signaling that music streaming may be entering a broader pricing reset.