Fortnite is getting a bunch of AI-powered ‘personas’

Epic Games is expanding AI characters in Fortnite by allowing creators to publish experiences with AI-powered voices beginning July 30. The company has prepared 36 NPCs with consistent voices and personas, including familiar characters like Agent Jonesy, Peely, Fishstick, and Cuddle Team Leader.

The move turns Fortnite’s creator ecosystem into a test bed for AI-driven characters at scale, potentially making user-generated worlds feel more interactive and persistent. It also raises the stakes around consent, moderation, and voice rights as games increasingly blend licensed characters with generative tools.