Meta turns off the Instagram feature that let users make AI deepfakes of public accounts

Meta is turning off a newly announced Instagram feature that allowed users to create AI images by tagging public accounts as references. The feature drew backlash because it could use content from any public account without the owner’s explicit consent, raising concerns about AI deepfakes and misuse.

The reversal shows platforms are still struggling to balance creative AI tools with consent, identity rights, and creator control. Expect more scrutiny around opt-in permissions and safeguards as social networks integrate generative AI into user-facing products.