Netflix reportedly considers adding always-on channels

Netflix is reportedly considering always-on channels that would continuously stream selected shows and movies, similar to Pluto TV or Tubi but within its paid service. The company is also exploring bundles with other streaming services as its ad-supported tier gains traction despite a recent price increase.

The move suggests Netflix is borrowing from both free ad-supported TV and aggregator models to keep viewers watching longer and reduce churn. If launched, always-on channels could make Netflix feel more like traditional TV while creating more inventory for ads and promotions.