Flatbush Zombies’ Erick the Architect misses his BlackBerry keyboard

The Verge profiles Erick the Architect, Flatbush Zombies’ founding producer, as he releases the lighter, disco- and reggae-tinged single “No Doubt (I’m In Love).” The piece highlights his wide-ranging career, from major festival sets and late-night TV to collaborations with artists across hip-hop, pop, and punk, plus an unexpected Apple WWDC appearance.

Erick’s move into brighter, genre-blending sounds reflects a broader trend of hip-hop producers expanding beyond core rap audiences into cross-genre pop moments. His Apple cameo also shows how tech companies increasingly use musicians and internet-native artists to make developer events feel more culturally relevant.