The best July 4th sales we found so far

Several July 4th sales are running after Prime Day, with Best Buy, REI, Amazon, and Costco offering notable tech and gear discounts. Highlighted deals include the Asus ROG Falcata keyboard, an M3 iPad Air, LG’s C5 OLED TV, Apple AirTags, and mobile gaming accessories.

The overlap between Prime Day and July 4th promotions shows retailers stretching deal cycles to keep consumer spending momentum alive. Discounts on Apple products and premium TVs suggest merchants are using high-demand electronics to stand out in an increasingly crowded sales calendar.