This year’s Prime Day deals on Apple products are the best I’ve seen

Amazon’s Prime Day sale includes some of the strongest Apple discounts The Verge has seen this year, led by the Apple Watch Series 11 at a new low price and AirPods Pro 3 near their record low. The guide highlights current deals across retailers including Amazon, Walmart, and Best Buy, with prices expected to shift throughout the event.

The breadth of Apple discounts suggests major retailers are using Prime Day to compete aggressively on high-demand consumer electronics, not just Amazon-exclusive inventory. Volatile pricing and quick sellouts reinforce how deal events increasingly function as real-time marketplace battles, especially for premium devices with loyal buyers.