HBO Max’s annual plans are 28 percent off right now

HBO Max is offering 28% off annual plans through July 15, 2026, with prices starting at $78.99 for the ad-supported tier. The deal applies to Basic, Standard, and Premium plans, which include HBO Max’s film and TV library plus varying features such as offline downloads, live sports, 4K, and Dolby Atmos.

The promotion highlights how streaming services are using discounted annual commitments to reduce churn and lock in subscribers. As monthly streaming costs keep rising, annual bundles and feature-based tiers are becoming a key retention strategy.